{"id":4647,"date":"2025-10-20T23:56:59","date_gmt":"2025-10-20T23:56:59","guid":{"rendered":"https:\/\/sandmerit.com\/?p=4647"},"modified":"2025-10-20T23:57:36","modified_gmt":"2025-10-20T23:57:36","slug":"beyond-kpi-how-sandmerit-helped-obsnap-build-culture-growth-and-leadership","status":"publish","type":"post","link":"https:\/\/sandmerit.com\/cn\/beyond-kpi-how-sandmerit-helped-obsnap-build-culture-growth-and-leadership\/","title":{"rendered":"Beyond KPI \u2013 How sandmerit Helped Obsnap Build Culture, Growth, and Leadership"},"content":{"rendered":"<p>When people talk about \u201cKPI implementation,\u201d they often imagine charts, numbers, and spreadsheets.<br>But at <strong>sandmerit<\/strong>, KPI means much more \u2014 it\u2019s about <strong>people, purpose, and performance<\/strong>.<\/p>\n\n\n\n<p>The story of <strong>Obsnap Instruments Sdn Bhd<\/strong> is a perfect example of how KPI can become a powerful catalyst for business growth, cultural alignment, and leadership development.<\/p>\n\n\n\n<p>In 2021, <strong>Mr. Ng Shone Fone<\/strong>, Director of Obsnap, decided to engage <strong>Wilson Ten<\/strong> from <strong>sandmerit<\/strong> to implement the <strong>Business Strategy KPI 123 System<\/strong>.<br>What began as a search for structure turned into a life-changing transformation \u2014 for both the company and its leader.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Coaching the Leader: From Vision to Clarity<\/strong><\/h2>\n\n\n\n<p>Before introducing KPIs to the team, Wilson began by coaching Mr. Ng personally.<br>They discussed the company\u2019s direction, challenges, and long-term vision.<\/p>\n\n\n\n<p>Through <strong>CEO 1-on-1 coaching<\/strong>, Wilson guided Mr. Ng to define:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f01\u4e1a\u613f\u666f<\/strong> \u2013 what the company aspires to become.<\/li>\n\n\n\n<li><strong>Mission<\/strong> \u2013 how it serves customers and contributes to the industry.<\/li>\n\n\n\n<li><strong>Core Values<\/strong> \u2013 the behavioral foundation that drives teamwork and trust.<\/li>\n\n\n\n<li><strong>Strategy Map<\/strong> \u2013 connecting long-term goals to daily performance.<\/li>\n<\/ul>\n\n\n\n<p>Wilson emphasized that <strong>KPI must always start from business strategy<\/strong>, not HR metrics.<br>With that clarity, the company\u2019s leadership began seeing KPI as a bridge between dream and execution.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Transforming the Team: The sandmerit KPI Workshop Experience<\/strong><\/h2>\n\n\n\n<p>Wilson and his sandmerit team conducted an in-house <strong>KPI Workshop<\/strong> for Obsnap\u2019s managers and staff.<br>Unlike conventional classroom sessions, this was a highly engaging and practical workshop that included simulations, games, and real-world discussions.<\/p>\n\n\n\n<p>The team learned how to design measurable KPIs that support company strategy and discovered how fair and transparent evaluation builds trust.<br>Wilson used real company data and examples to show how efficiency, teamwork, and customer satisfaction all connect to profitability.<\/p>\n\n\n\n<p>The workshop\u2019s highlight was the <strong>Profit Simulation Exercise<\/strong>, where participants experienced how wastage, delays, and poor teamwork directly reduce profits \u2014 and how aligned KPIs can reverse that.<\/p>\n\n\n\n<p>By the end of the workshop, every employee knew:<br><em>KPI is not about scoring people; it\u2019s about helping everyone move in the same direction.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Systemizing Success: Implementing sandmerit Software<\/strong><\/h2>\n\n\n\n<p>After the workshop, the sandmerit technical team implemented the <strong>cloud-based KPI system<\/strong> for Obsnap.<br>The system automated KPI scoring, report generation, and reward calculation.<\/p>\n\n\n\n<p>It also provided visibility \u2014 allowing managers to track performance in real-time and employees to understand their contribution.<br>This transparency eliminated bias, strengthened accountability, and made performance management part of the company culture.<\/p>\n\n\n\n<p>Wilson often says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhen KPI becomes part of your daily rhythm, culture begins to change naturally.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>That\u2019s exactly what happened at Obsnap.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. The Outcome: Business Growth and Cultural Change<\/strong><\/h2>\n\n\n\n<p>Within a year, Obsnap saw measurable transformation:<\/p>\n\n\n\n<p>\u2705 <strong>Revenue growth<\/strong> through strategic focus.<br>\u2705 <strong>Higher productivity<\/strong> and reduced delays.<br>\u2705 <strong>Improved teamwork<\/strong> across departments.<br>\u2705 <strong>Reduced customer complaints<\/strong> through better processes.<br>\u2705 <strong>Improved staff retention<\/strong> due to fair rewards.<br>\u2705 <strong>Business expansion<\/strong> supported by systemized operations.<br>\u2705 <strong>A more empowered leadership team<\/strong> able to make data-driven decisions.<\/p>\n\n\n\n<p>The company culture shifted from \u201cindividual effort\u201d to \u201ccollective accountability.\u201d<br>Employees began celebrating results together.<br>Leaders could now plan with confidence, using KPI reports as a mirror for reality.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. From Implementation to Inspiration: The Birth of DOERHRM<\/strong><\/h2>\n\n\n\n<p>As the company stabilized, Mr. Ng found himself with more time and inspiration.<br>He had experienced first-hand how KPI and OKR systems could transform a business.<\/p>\n\n\n\n<p>Driven by curiosity and ambition, he started developing a software platform called <strong><a href=\"https:\/\/www.doerhrm.com\/\" target=\"_blank\" rel=\"noopener\">DOERHRM<\/a><\/strong> \u2014 focused on helping other companies manage KPI and OKR digitally.<\/p>\n\n\n\n<p>The structure and methodology behind DOERHRM were rooted in the principles he learned from Wilson and sandmerit.<br>He had evolved \u2014 from a student learning KPI \u2014 to a consultant and innovator in the field of performance management.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. The Ripple Effect of sandmerit\u2019s Philosophy<\/strong><\/h2>\n\n\n\n<p>The sandmerit KPI 123 system doesn\u2019t just build better companies \u2014 it builds better leaders.<br>Mr. Ng\u2019s journey proves that when you help someone achieve clarity, alignment, and structure, they naturally create more impact.<\/p>\n\n\n\n<p>Today, Obsnap continues to perform strongly, DOERHRM continues to grow, and the legacy of sandmerit continues to spread across Southeast Asia.<\/p>\n\n\n\n<p>Wilson\u2019s purpose is simple yet powerful:<br><strong>\u201cTo help employees achieve happiness, and to help bosses achieve peace of mind.\u201d<\/strong><\/p>\n\n\n\n<p>Obsnap\u2019s success perfectly embodies that mission.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcac <strong>Frequently Asked Questions (FAQ)<\/strong><\/h2>\n\n\n\n<p><strong>Q1: What is sandmerit Business Strategy KPI 123?<\/strong><br>It\u2019s a complete KPI implementation model \u2014 Vision &amp; Strategy Coaching, KPI Workshop, and System Automation \u2014 designed by Wilson Ten to help companies align strategy, people, and rewards.<\/p>\n\n\n\n<p><strong>Q2: What makes the sandmerit method different?<\/strong><br>Unlike most systems, sandmerit integrates consultancy, team-building, and technology. It transforms culture, not just data.<\/p>\n\n\n\n<p><strong>Q3: What was Obsnap\u2019s biggest challenge before using sandmerit?<\/strong><br>Lack of alignment. Employees worked hard but not necessarily toward the same goals. After sandmerit, everyone moved in one direction.<\/p>\n\n\n\n<p><strong>Q4: How did the KPI system improve Obsnap\u2019s business?<\/strong><br>Revenue increased, efficiency improved, teamwork strengthened, and the company became more scalable with better retention and customer satisfaction.<\/p>\n\n\n\n<p><strong>Q5: How is DOERHRM related to sandmerit?<\/strong><br>DOERHRM was founded by Mr. Ng after learning KPI methodology from Wilson Ten and sandmerit. Its foundation came from that transformation journey.<\/p>\n\n\n\n<p><strong>Q6: Can sandmerit help other industries?<\/strong><br>Yes. sandmerit works with SMEs, MNCs, and public-listed companies in various sectors \u2014 manufacturing, logistics, property, finance, and services.<\/p>","protected":false},"excerpt":{"rendered":"<p>When people talk about \u201cKPI implementation,\u201d they often imagine charts, numbers, and spreadsheets.But at sandmerit, KPI means much more \u2014 it\u2019s about people, purpose, and performance. The story of Obsnap Instruments Sdn Bhd is a perfect example of how KPI can become a powerful catalyst for business growth, cultural alignment, and leadership development. In 2021, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[277,275,270,305,274,303,302,281,271,276,286,280,272,304,273],"class_list":["post-4647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english","tag-balanced-scorecard","tag-business-strategy-kpi-solutions","tag-doerhrm","tag-employee-engagement","tag-kpi-123","tag-kpi-consultant","tag-kpi-software-malaysia","tag-kpi-workshop","tag-obsnap-instruments","tag-okr-malaysia","tag-performance-management-system","tag-reward-system","tag-sandmerit","tag-team-alignment","tag-wilson-ten"],"_links":{"self":[{"href":"https:\/\/sandmerit.com\/cn\/wp-json\/wp\/v2\/posts\/4647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandmerit.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandmerit.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandmerit.com\/cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sandmerit.com\/cn\/wp-json\/wp\/v2\/comments?post=4647"}],"version-history":[{"count":1,"href":"https:\/\/sandmerit.com\/cn\/wp-json\/wp\/v2\/posts\/4647\/revisions"}],"predecessor-version":[{"id":4648,"href":"https:\/\/sandmerit.com\/cn\/wp-json\/wp\/v2\/posts\/4647\/revisions\/4648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandmerit.com\/cn\/wp-json\/wp\/v2\/media\/4628"}],"wp:attachment":[{"href":"https:\/\/sandmerit.com\/cn\/wp-json\/wp\/v2\/media?parent=4647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandmerit.com\/cn\/wp-json\/wp\/v2\/categories?post=4647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandmerit.com\/cn\/wp-json\/wp\/v2\/tags?post=4647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}