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How a Performance Management System and Big Vision Helped a CEO Scale His Business 3× Globally in Just Two Years
In business, growth does not begin with systems.
It begins with vision.
For Surendran, the CEO and Founder of AIREI, the decision to go global was not accidental. It was inspired. And that inspiration came from a clear strategic vision shaped through working with Wilson Ten and implementing the sandmerit performance management system.
After two years of using the system, AIREI has achieved something many companies only talk about:
global expansion and three times business growth within two years.
According to Surendran, the most powerful impact of sandmerit was not just operational improvement, but a shift in how he saw the future of his company.
Before engaging sandmerit, AIREI operated with a more local mindset. Through strategic discussions and KPI-driven leadership coaching, Wilson challenged Surendran to think bigger — beyond borders, beyond comfort zones, and beyond incremental growth.
This “global picture” was a turning point.
Once the vision became clear, decisions changed. The company no longer planned only for today, but for where it wanted to be globally. That vision gave Surendran the confidence to dare to dream — and more importantly, to act.
With the guidance of sandmerit and a structured performance management system in place, AIREI successfully expanded its presence across Malaysia, Indonesia, Africa, and Latin America. Surendran credits this global mindset, reinforced by the system, as a key influence behind the company’s achievements over the past two years.
Vision, however, must be supported by execution.
As AIREI expanded internationally, managing performance across different countries became increasingly complex. Teams were distributed across India and Malaysia, and traditional management methods were no longer sufficient.
The sandmerit performance management system provided the structure needed to monitor and manage a geographically distributed workforce. Department heads were able to clearly gauge every employee’s performance, regardless of location, and provide objective feedback based on data rather than assumptions.
For an IT company like AIREI, one of the biggest challenges had always been overlapping workflows and unclear task ownership. The system transformed this complexity into clarity. Responsibilities became visible, measurable, and accountable. Employees understood exactly what they were responsible for and how their work contributed to management priorities.
This clarity significantly improved focus and delivery. Teams could align their efforts with top management’s direction and execute tasks more efficiently and on time.
What makes Surendran’s testimonial especially compelling is his emphasis on continuous improvement.
He believes that a performance management system is not something a company installs and forgets. Real results come from ongoing training, refinement, and leadership commitment. Because the earlier training for management and employees was “excellent,” Surendran is now seeking further support from sandmerit to train new team members as the company continues to grow.
In his view, it is not enough to “take the software and live with it.” The system must continue to shape people, strengthen execution discipline, and evolve alongside the business to deliver sustainable benefits.
Surendran’s journey demonstrates a powerful truth for CEOs and founders:
Vision gives direction, but a performance management system turns vision into reality.
When leaders dare to dream big — and support that dream with the right system, methodology, and coaching — global growth becomes achievable, not theoretical.
Watch the full video testimonial here:
https://youtu.be/n0OWRNLzg_Y
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