In 2021, Ng Shone Fone, Director of Obsnap Instruments Sdn Bhd, engaged Wilson Ten from sandmerit to implement a complete Business Strategy KPI system.
At that time, Mr. Ng had little knowledge about KPI and OKR. Wilson personally coached him through the sandmerit KPI 123 Framework — combining vision alignment, Balanced Scorecard strategy, and cloud automation.

1️⃣ Foundation – CEO Coaching on Vision & Core Values

Wilson began by redefining Obsnap’s Vision, Mission, and Core Values with Mr. Ng.
Using the Balanced Scorecard approach, they translated long-term goals into four strategic dimensions:

Financial – Profitability, cash flow, sales growth
Customer – Satisfaction, retention, service excellence
Internal Process – Productivity, quality, and efficiency
Learning & Growth – Training, teamwork, and innovation

This framework helped Obsnap transform its strategy into measurable and trackable KPIs.
Mr. Ng learned how to build a performance culture where every employee understands their contribution to the company’s success.

2️⃣ Team Engagement – sandmerit KPI Workshop

Wilson’s team organized a full-day KPI Workshop to align all employees.
Through hands-on activities and real business cases, the team learned:

How KPIs drive profitability and reduce wastage.
How teamwork improves efficiency and customer satisfaction.
How rewards can be linked transparently to measurable results.

The workshop united the team. Managers gained clarity, and employees felt motivated knowing that performance evaluation would be data-driven and fair.

3️⃣ System Implementation – sandmerit KPI Software

Following the training, Obsnap implemented the sandmerit cloud KPI system, automating performance tracking and reporting.
The software enabled:

Transparent KPI scoring
Auto-calculated reward system
Monthly performance reports
Dashboard visibility for leaders and staff

This technology replaced subjective appraisals with real-time performance insight.

4️⃣ Tangible Results & Business Growth

After implementation, Obsnap experienced:

✅ Sales growth through goal alignment
✅ Higher productivity and faster project completion
✅ Improved efficiency and cost reduction
✅ Lower turnover due to transparent rewards
✅ Stronger teamwork across departments
✅ Reduced customer complaints through process improvement
✅ Business expansion and better cash flow

These measurable improvements built a foundation for long-term success.

5️⃣ The Next Chapter – Creating DOERHRM

With operations stabilized and automated, Mr. Ng had more personal time to innovate.
He began developing his own software, DOERHRM, focusing on KPI and OKR management — a direct evolution of what he learned from Wilson and sandmerit.

Drawing from sandmerit’s structure and logic, he hired programmers to build features around goal setting, OKR alignment, and performance analytics.
His transformation from learner to consultant demonstrates the multiplying impact of sandmerit’s methodology.

6️⃣ Continuing Influence

Today, Obsnap remains a strong, performance-oriented organization.
DOERHRM continues to grow as an independent solution, and its roots trace back to Wilson Ten’s mentorship under sandmerit.

This story shows how sandmerit doesn’t just transform businesses — it develops new industry leaders.

Testimonial

“Thank you for the sharing of KPI. That was a good one. I believe it will help us to be more aligned with company goals and achieving objectives.”
— Mr. Ng Shone Fone, Director, Obsnap Instruments Sdn Bhd (2021)

💬 FAQ: sandmerit, Obsnap & DOERHRM

Q1: What is sandmerit KPI 123?
It’s a three-stage implementation model by Wilson Ten — Vision & Strategy Coaching, KPI Workshop, and System Automation — to align teams and drive measurable results.

Q2: What is the Balanced Scorecard, and how did Obsnap use it?
The Balanced Scorecard is a management framework dividing KPIs into Financial, Customer, Internal Process, and Learning & Growth perspectives. Obsnap used it to translate strategy into measurable results.

Q3: What improvements did Obsnap experience?
Higher sales, better teamwork, improved productivity, reduced customer complaints, and better staff retention within one year.

Q4: Who founded DOERHRM, and how is it connected to sandmerit?
DOERHRM was founded by Ng Shone Fone after he learned KPI and OKR methodology from Wilson Ten and sandmerit’s KPI 123 implementation at Obsnap.

Q5: What makes sandmerit’s approach unique?
Unlike typical HR systems, sandmerit integrates consulting, training, and technology — helping organizations implement KPIs aligned with business strategy and rewards.

Q6: Can sandmerit help companies like Obsnap in other countries?
Yes. sandmerit has implemented its Business Strategy KPI Solutions across Malaysia, Singapore, Thailand, Vietnam, and the Philippines.