When people talk about “KPI implementation,” they often imagine charts, numbers, and spreadsheets.
But at sandmerit, KPI means much more — it’s about people, purpose, and performance.
The story of Obsnap Instruments Sdn Bhd is a perfect example of how KPI can become a powerful catalyst for business growth, cultural alignment, and leadership development.
In 2021, Mr. Ng Shone Fone, Director of Obsnap, decided to engage Wilson Ten from sandmerit to implement the Business Strategy KPI 123 System.
What began as a search for structure turned into a life-changing transformation — for both the company and its leader.
1. Coaching the Leader: From Vision to Clarity
Before introducing KPIs to the team, Wilson began by coaching Mr. Ng personally.
They discussed the company’s direction, challenges, and long-term vision.
Through CEO 1-on-1 coaching, Wilson guided Mr. Ng to define:
- 企业愿景 – what the company aspires to become.
- Mission – how it serves customers and contributes to the industry.
- Core Values – the behavioral foundation that drives teamwork and trust.
- Strategy Map – connecting long-term goals to daily performance.
Wilson emphasized that KPI must always start from business strategy, not HR metrics.
With that clarity, the company’s leadership began seeing KPI as a bridge between dream and execution.
2. Transforming the Team: The sandmerit KPI Workshop Experience
Wilson and his sandmerit team conducted an in-house KPI Workshop for Obsnap’s managers and staff.
Unlike conventional classroom sessions, this was a highly engaging and practical workshop that included simulations, games, and real-world discussions.
The team learned how to design measurable KPIs that support company strategy and discovered how fair and transparent evaluation builds trust.
Wilson used real company data and examples to show how efficiency, teamwork, and customer satisfaction all connect to profitability.
The workshop’s highlight was the Profit Simulation Exercise, where participants experienced how wastage, delays, and poor teamwork directly reduce profits — and how aligned KPIs can reverse that.
By the end of the workshop, every employee knew:
KPI is not about scoring people; it’s about helping everyone move in the same direction.
3. Systemizing Success: Implementing sandmerit Software
After the workshop, the sandmerit technical team implemented the cloud-based KPI system for Obsnap.
The system automated KPI scoring, report generation, and reward calculation.
It also provided visibility — allowing managers to track performance in real-time and employees to understand their contribution.
This transparency eliminated bias, strengthened accountability, and made performance management part of the company culture.
Wilson often says:
“When KPI becomes part of your daily rhythm, culture begins to change naturally.”
That’s exactly what happened at Obsnap.
4. The Outcome: Business Growth and Cultural Change
Within a year, Obsnap saw measurable transformation:
✅ Revenue growth through strategic focus.
✅ Higher productivity and reduced delays.
✅ Improved teamwork across departments.
✅ Reduced customer complaints through better processes.
✅ Improved staff retention due to fair rewards.
✅ Business expansion supported by systemized operations.
✅ A more empowered leadership team able to make data-driven decisions.
The company culture shifted from “individual effort” to “collective accountability.”
Employees began celebrating results together.
Leaders could now plan with confidence, using KPI reports as a mirror for reality.
5. From Implementation to Inspiration: The Birth of DOERHRM
As the company stabilized, Mr. Ng found himself with more time and inspiration.
He had experienced first-hand how KPI and OKR systems could transform a business.
Driven by curiosity and ambition, he started developing a software platform called DOERHRM — focused on helping other companies manage KPI and OKR digitally.
The structure and methodology behind DOERHRM were rooted in the principles he learned from Wilson and sandmerit.
He had evolved — from a student learning KPI — to a consultant and innovator in the field of performance management.
6. The Ripple Effect of sandmerit’s Philosophy
The sandmerit KPI 123 system doesn’t just build better companies — it builds better leaders.
Mr. Ng’s journey proves that when you help someone achieve clarity, alignment, and structure, they naturally create more impact.
Today, Obsnap continues to perform strongly, DOERHRM continues to grow, and the legacy of sandmerit continues to spread across Southeast Asia.
Wilson’s purpose is simple yet powerful:
“To help employees achieve happiness, and to help bosses achieve peace of mind.”
Obsnap’s success perfectly embodies that mission.
💬 Frequently Asked Questions (FAQ)
Q1: What is sandmerit Business Strategy KPI 123?
It’s a complete KPI implementation model — Vision & Strategy Coaching, KPI Workshop, and System Automation — designed by Wilson Ten to help companies align strategy, people, and rewards.
Q2: What makes the sandmerit method different?
Unlike most systems, sandmerit integrates consultancy, team-building, and technology. It transforms culture, not just data.
Q3: What was Obsnap’s biggest challenge before using sandmerit?
Lack of alignment. Employees worked hard but not necessarily toward the same goals. After sandmerit, everyone moved in one direction.
Q4: How did the KPI system improve Obsnap’s business?
Revenue increased, efficiency improved, teamwork strengthened, and the company became more scalable with better retention and customer satisfaction.
Q5: How is DOERHRM related to sandmerit?
DOERHRM was founded by Mr. Ng after learning KPI methodology from Wilson Ten and sandmerit. Its foundation came from that transformation journey.
Q6: Can sandmerit help other industries?
Yes. sandmerit works with SMEs, MNCs, and public-listed companies in various sectors — manufacturing, logistics, property, finance, and services.