In today’s complex and fast-changing business environment, organisations are no longer judged only by growth figures or technology adoption. They are increasingly evaluated on integrity, sustainability, transparency, and real contribution to economic and social value. This is why receiving recognition from The Asia Pacific International Honesty Book of Records, awarded by Asia Pacific Top Excellence Brand Committee (APC), is a milestone of deep significance for sandmerit and SandFil International.
This honour is not a popularity award, nor a marketing-driven accolade. Nominees are assessed using a rigorous five-pillar evaluation framework covering innovation, leadership, operational efficiency, financial performance, and product or service excellence. Being listed as a winner confirms that sandmerit’s Performance Management System, its KPI-driven execution methodology, and its measurable impact on Productivity meet the highest standards of honesty and excellence across the Asia Pacific region.
👉 Official winners listing:
https://honestyaward.asia/en/winners/

Why Honesty-Based Recognition Matters More Than Ever
Across Asia Pacific, many organisations claim to be innovative, productive, or digitally transformed. However, far fewer can demonstrate consistent integrity, ethical leadership, and long-term value creation under independent evaluation.
The Asia Pacific International Honesty Book of Records was created to recognise organisations that do more than perform well financially. It acknowledges companies that:
- Build trust internally and externally
- Deliver Productivity improvements responsibly
- Use systems, not shortcuts, to achieve growth
- Uphold honesty as a core business principle
For sandmerit, this recognition reinforces a belief that has guided every implementation:
A truly effective Performance Management System must drive results without compromising integrity.
This philosophy is embedded in how sandmerit designs KPI frameworks, aligns people with strategy, and transforms Productivity into a sustainable organisational capability.
Understanding the Five Core Evaluation Criteria
The Honesty Book of Records evaluates nominees holistically. Each of the five criteria directly reflects how sandmerit operates as a performance-focused organisation.
A. Innovation and Strategies: Redefining Performance Management System Design
Innovation is often misunderstood as technology alone. In reality, true innovation lies in creating new value, new operating models, and new ways of managing performance.
sandmerit’s innovation is rooted in rethinking how a Performance Management System should function in real organisations:
- Moving beyond annual appraisals to continuous KPI execution
- Integrating strategy, people, processes, and rewards into one system
- Turning KPI from a compliance tool into a Productivity accelerator
- Embedding performance logic into daily work, not just reports
Through proprietary methodologies, frameworks, and system logic, sandmerit has created intellectual property built on hands-on implementation, not academic theory. Strategic planning is translated into executable KPIs, ensuring that strategy does not remain at boardroom level.
This ability to connect innovation with execution is why sandmerit met APC’s criteria for innovation and strategic excellence.
B. Company Vision and Mission: Integrity-Driven Leadership
A Performance Management System without a strong vision becomes mechanical. KPI without values becomes toxic. That is why the Honesty Book of Records places strong emphasis on vision, mission, leadership, and honesty track records.
sandmerit’s vision has remained consistent over the years:
- To help organisations improve Productivity through clarity and fairness
- To replace subjective judgement with transparent KPI systems
- To build performance cultures based on trust, not fear
Milestones and achievements matter, but so does how they are achieved. This recognition confirms that sandmerit’s growth has been guided by ethical leadership, responsible corporate practices, and a genuine commitment to long-term value creation.
In an era where many organisations chase short-term results, this integrity-first approach distinguishes sandmerit as a trusted performance partner.
C. Operational Efficiency: Where KPI Drives Real Productivity
Operational efficiency is where many strategies fail. Organisations may have ambitious goals, but without systems, execution becomes fragmented.
This is where sandmerit’s Performance Management System demonstrates its strongest impact.
Through structured KPI design and systemised execution, organisations are able to:
- Improve effectiveness of human resource management
- Clarify priorities and eliminate duplicated effort
- Replace manual tracking with data-driven decision making
- Establish systematic documentation and accountability
- Improve process efficiency across departments
By embedding KPI into daily operations, Productivity becomes measurable, manageable, and improvable. The Honesty Book of Records specifically evaluates this capability because efficiency achieved through systems is sustainable, while efficiency driven by pressure is not.
sandmerit’s methodology ensures that performance improvement is repeatable, scalable, and auditable.
D. Financial Performance: Productivity That Translates Into Results
Productivity without financial impact is incomplete. At the same time, financial results achieved without integrity are unsustainable.
The Honesty Book of Records evaluates:
- Operating profit before and after tax
- Profit and sales growth
- Financial sustainability over time
A well-implemented Performance Management System ensures that:
- Resources are focused on high-impact activities
- Effort is aligned with strategic priorities
- KPI outcomes translate into measurable business results
sandmerit’s approach links individual KPI achievement to organisational outcomes, ensuring that Productivity improvements ultimately strengthen financial performance. This alignment between people, performance, and profit is a core reason sandmerit’s methodology meets APC’s financial evaluation standards.
E. Products and Services: Market-Recognised Performance Solutions
The final evaluation criterion focuses on product and service excellence, including:
- Quality and technological advancement
- Research and development
- Market recognition
sandmerit’s Performance Management System has gained recognition across industries because it is designed for real execution, not theoretical modelling. Continuous refinement based on client experience ensures the system evolves alongside organisational needs.
Market recognition is earned when a solution consistently delivers results. Inclusion in the Honesty Book of Records confirms that sandmerit’s services are not only effective, but trusted across the region.
Why This Recognition Matters to Business Leaders
For CEOs, HR leaders, and management teams, selecting a Performance Management System is a strategic decision with long-term consequences.
This recognition sends a clear signal:
- sandmerit is independently validated for integrity
- KPI frameworks are transparent and fair
- Productivity improvements are sustainable
- Performance systems are built for execution, not appearances
In a crowded market of tools and consultants, regional, honesty-based recognition provides confidence that sandmerit’s approach works beyond marketing claims.
Performance Management System, KPI, and Productivity: One Integrated Philosophy
Many organisations treat KPI, Productivity, and performance systems as separate initiatives. sandmerit’s philosophy is simple:
KPI is the language of performance.
Performance Management System is the structure.
Productivity is the outcome.
When these three elements are aligned, organisations experience:
- Higher clarity and focus
- Stronger accountability
- Better execution speed
- Healthier performance culture
- Sustainable growth
Recognition by the Asia Pacific International Honesty Book of Records confirms that this integrated philosophy stands up to independent scrutiny.
Recognition Is a Responsibility, Not a Destination
Being listed among winners at https://honestyaward.asia/en/winners/ is not the end of the journey. It reinforces sandmerit’s responsibility to:
- Uphold honesty in performance measurement
- Design KPI systems that empower, not punish
- Improve Productivity without burning out people
- Continue innovating responsibly
As organisations across Asia Pacific face economic uncertainty, talent challenges, and productivity pressure, the need for a robust and ethical Performance Management System has never been greater.
Conclusion: Trust Is the Ultimate KPI
In the final analysis, trust is the most powerful KPI of all.
Recognition from APC and inclusion in The Asia Pacific International Honesty Book of Records confirms that sandmerit’s contribution extends beyond software or consultancy. It reflects a sustained commitment to honesty, Productivity, and performance excellence.
For organisations seeking a Performance Management System that delivers results with integrity, this recognition stands as a meaningful benchmark of credibility.
👉 View the official winners listing here:
https://honestyaward.asia/en/winners/
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