Shane Mun and Wilson

The Real Difference Between sandmerit and Vimigo — A Simple Guide for Business Owners

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Introduction: Why So Many SMEs Are Asking About sandmerit vs Vimigo

In Malaysia and across Southeast Asia, SME owners are becoming increasingly aware of the importance of having a proper KPI system, performance management framework, and fair reward structure. Many businesses are moving away from manual Excel sheets and subjective evaluations. They want something clearer, fairer, and more transparent — both for themselves and for their employees.

As they search online, two names frequently appear: Vimigo and sandmerit.

Both brands promote the idea of performance measurement. Both appear in social media ads, YouTube videos, LinkedIn, Facebook groups, and SME forums. But behind the similar marketing surface, the two solutions were built for very different purposes and completely different company types.

That is why many CEOs and business owners ask us:

  • What is the real difference between sandmerit and Vimigo?
  • Are they direct competitors?
  • Why do their approaches feel so different?
  • Which system is suitable for my company?
  • Which one supports my long-term business growth?

This article provides a clear, respectful, and unbiased comparison — with facts, not opinions — so business owners can make a well-informed decision.

1. Different Founder Backgrounds Created Two Different Types of KPI Systems

The philosophy behind any system starts with the founder’s experience. In this case, understanding the background of both founders explains why Vimigo and sandmerit are so different.

Vimigo’s Founder: Retail-Based Business Experience

Vimigo was founded by Shane Mun, the second-generation entrepreneur of Big Bath, a well-known retail chain selling bathroom products. Shane grew Big Bath using strong sales-driven strategies, incentives, and commission structures.

His experience taught him that:

  • Salespeople respond strongly to rewards.
  • Daily motivation drives retail results.
  • Commission increases performance quickly.

So he took his retail knowledge and created Vimigo, a system designed primarily to:

  • Boost sales
  • Track commissions
  • Provide real-time reward updates
  • Help SMEs with strong sales teams

There is real value in this — especially for small businesses with a high number of sales staff.

sandmerit’s Founder: 22 Years in Corporate KPI & Performance Management

sandmerit, on the other hand, was founded by Wilson Ten, a performance management specialist with 22 years of consulting experience across:

  • SMEs
  • Public-listed companies
  • Multinational corporations
  • Factories
  • Logistics companies
  • Service-based companies
  • Professional firms

Wilson spent two decades inside real companies, solving real problems like:

  • Misalignment between departments
  • Lack of teamwork
  • Low efficiency
  • Employee disengagement
  • Unfair reward systems
  • Poor culture
  • Low retention
  • Cost leakages
  • Quality issues
  • Poor communication
  • Strategy failure

This experience shaped sandmerit into a corporate-grade performance management ecosystem — not just an app.

This is the first major difference:

Vimigo was built from retail sales experience.
sandmerit was built from corporate performance management expertise.

2. Purpose of Each System: Sales Commission vs Company-Wide Strategy Alignment

Most SMEs assume all KPI software is the same. But the purpose behind each tool is different.

Vimigo = Sales Motivation System

Vimigo focuses on:

  • Sales commission
  • Incentives
  • Daily performance tracking
  • Target vs achievement
  • Behaviour-based rewards
  • Fast motivation for sales teams

It works especially well for:

  • Retail staff
  • Sales advisors
  • Outlet teams
  • Agents
  • Sales departments

If your business runs heavily on sales turnover, Vimigo provides quick motivation.

sandmerit = Business Strategy KPI System

sandmerit helps companies:

  • Align their vision and strategy
  • Cascade KPIs company-wide
  • Improve teamwork and communication
  • Strengthen accountability
  • Build cross-department alignment
  • Implement fair and transparent reward systems
  • Improve efficiency, quality, and profit

It applies to all departments:

  • Finance
  • HR
  • Warehouse
  • Inventory
  • Production
  • Planning
  • Administration
  • Operations
  • Sales
  • Customer service
  • Projects

This is the second major difference:

Vimigo boosts sales performance.
sandmerit builds organisational performance.

3. Target Audience: Small Sales-Based SMEs vs Growing Multi-Department Companies

Who Should Use Vimigo?

Vimigo is great for:

  • Retail chains
  • Franchise businesses
  • Boutiques
  • Salons
  • Clinics
  • F&B outlets
  • Car dealers
  • Businesses with >60% sales staff

Vimigo fits companies that need:

  • Fast sales push
  • Simple reward tracking
  • Daily performance visibility

Who Should Use sandmerit?

sandmerit is suitable for:

  • SMEs preparing to scale
  • Organisations with multiple departments
  • Family businesses transitioning into corporate structure
  • Factories
  • Logistics companies
  • Professional firms
  • Public-listed companies
  • Multinationals expanding in Southeast Asia

sandmerit fits companies that need:

  • Proper KPI structure
  • Strategy cascading
  • Multi-department coordination
  • Culture building
  • Fair reward systems

This is the third major difference:

Vimigo is for sales-driven businesses.
sandmerit is for growth-driven businesses.

4. Implementation Method: Software-Only vs Full On-Site KPI Transformation

Perhaps the biggest difference between sandmerit and Vimigo is how the systems are implemented.

Vimigo’s Implementation: Digital & Self-Service

Vimigo is a software company.
Their service includes:

  • App onboarding
  • Digital tutorials
  • Online helpdesk
  • Software configuration

They do not have:

  • In-house KPI consultants
  • On-site KPI workshops
  • CEO strategy coaching
  • Balanced Scorecard specialists

This is not a weakness — it simply reflects their purpose as a software company.

sandmerit’s Implementation: KPI 123 (CEO Coaching + Workshop + System)

sandmerit uses a proven 3-step consulting methodology:

Step 1: CEO 1-on-1 Strategy Coaching

Wilson personally trains the CEO to:

  • Define vision
  • Clarify strategy
  • Identify strategic goals
  • Build KPI architecture
  • Decide reward logic
  • Ensure fairness & transparency

Step 2: In-House KPI Workshop for Employees

The sandmerit team will:

  • Guide managers to set KPIs
  • Align employees from all departments
  • Teach KPI importance
  • Run team-building games
  • Explain profit calculations
  • Build trust & cooperation
  • Establish buy-in and ownership

Workshops ensure employees accept, not reject, the system.

Step 3: System Automation Using sandmerit Software

After alignment:

  • KPIs are uploaded
  • Scoring rules set
  • Dashboard activated
  • Rewards automated
  • Reports generated

This creates a complete ecosystem where performance becomes part of culture.

This is the fourth major difference:

Vimigo installs software.
sandmerit installs a performance culture.

5. Reward Systems: Commission vs Fair bonus based on KPI score + company profit

Vimigo = Commission

  • Straightforward
  • Sales-driven
  • Individual-focused
  • Short-term performance boost
  • Not suitable for all roles

sandmerit = KPI Score × Distribution Ratio × Bonus Pool

sandmerit’s formula ensures:

  • Fairness
  • Transparency
  • Budget control
  • Profit-sharing culture
  • Alignment with company success
  • Suitable for every department

Employees trust the system because:

  • They know how scores are calculated
  • They know how bonuses are allocated
  • They know the company cannot overspend

This creates long-term stability.

6. On-Site Support: None vs Full Facilitation

Vimigo Support

  • Online chat
  • Remote training
  • FAQ videos

sandmerit Support

  • On-site workshops
  • Monthly review meetings
  • Executive coaching
  • Team facilitation
  • Continuous improvement plans

This is why sandmerit has a 70%+ annual renewal rate.

7. Ethical & Respectful Note About Founder Interaction

A factual but respectful point:

Shane Mun once invited Wilson to assist Vimigo by becoming their KPI consultant.
This happened because Vimigo recognised:

  • Wilson’s expertise
  • His corporate experience
  • His deep knowledge in KPI implementation

However, Wilson politely declined due to overlapping retail client segments and sandmerit’s existing direction.

This shows mutual respect — not competition.

8. Final Comparison: Which System Should You Choose?

Here is a quick summary to help you decide:

✔ Choose Vimigo if:

  • You run a retail or franchise business
  • You have mostly sales staff
  • You want fast sales motivation
  • You prefer a simple commission app
  • You do not need corporate KPI structure

✔ Choose sandmerit if:

  • You want to grow your SME into a corporate structure
  • You want cross-department alignment
  • You want to improve quality, efficiency & teamwork
  • You want a Balanced Scorecard KPI system
  • You want fair and transparent rewards
  • You want your people to be motivated long-term
  • You need CEO coaching and on-site support

Conclusion: Two Good Systems, Two Different Purposes

The truth is simple:

  • Vimigo is a good sales commission system created from retail experience.
  • sandmerit is a full Business Strategy KPI Solution built from 22 years of performance consulting.

They serve different industries, different needs, and different stages of business growth.

If your business wants:

  • Structure
  • Strategy
  • KPI culture
  • Fair rewards
  • Efficiency
  • Alignment
  • Long-term growth

Then sandmerit is the solution that will support your journey into the future.