In the manufacturing industry, many business owners believe that machines, raw materials, and cost control are the main drivers of success. While these factors are important, real and sustainable competitiveness today comes from something deeper: how people are managed, aligned, and motivated.
A well-implemented Performance Management System has become one of the most powerful tools for manufacturers seeking higher Productivity, stronger execution, and long-term growth. A compelling real-world example of this transformation comes from Phong Kieu Company Limited, a manufacturing company based in Vietnam.
After implementing the sandmerit KPI system for just one year, Phong Kieu achieved outstanding results:
- Factory productivity increased by 50%
- Sales revenue grew by 20%
These results clearly demonstrate that sandmerit is not just KPI software—it is a proven Performance Management System that works across different industries and cultures, not only in Malaysia but also in Vietnam and beyond.
👉 Official website: https://phongkieu.com/
🎥 Testimonial video: https://youtu.be/PLaWuDmGzkk
This article explores how Phong Kieu successfully used KPI to drive productivity, align leadership and employees, and build a positive performance culture in a manufacturing environment.
Company Background: A Growing Manufacturing Business in Vietnam
Founded in 2005, Phong Kieu Company Limited specializes in manufacturing:
- Products for the agriculture industry
- Decorative items for domestic and international markets
The company operates across two manufacturing locations:
- District 2
- Dong Nai Province
With a workforce of more than 100 employees, Phong Kieu represents a typical mid-sized manufacturing company in Vietnam—large enough to face operational complexity, yet flexible enough to transform quickly with the right system.
As the company expanded, its leadership recognized a critical question faced by many manufacturers:
How can we scale productivity and revenue without over-relying on supervision or increasing manpower costs?
The answer was found in implementing a structured Performance Management System powered by KPI.
Why a Performance Management System Became a Strategic Priority
According to Chi Nguyen, CEO of Phong Kieu Vietnam, KPI implementation was not a trend-driven decision—it was a strategic necessity.
KPI as the Foundation for Long-Term Growth
Chi Nguyen firmly believes that businesses without KPI struggle to achieve sustainable growth. In traditional manufacturing environments:
- Targets are often unclear
- Performance is judged subjectively
- Problems are discovered too late
By implementing sandmerit, Phong Kieu shifted from experience-based management to data-driven decision making.
With a structured Performance Management System, leadership could define clear objectives, track performance through data, and intervene quickly when results deviated from targets.
Faster and Smarter Decisions Through Data
One major advantage of KPI is speed.
Through sandmerit dashboards and reports:
- Performance gaps are visible early
- Adjustments can be made immediately
- Managers no longer rely on guesswork
In manufacturing, where delays and inefficiencies directly affect output, this speed translated into a 50% improvement in factory productivity within one year.
Balancing Leadership Direction and Worker Output
Chi Nguyen highlighted an important benefit of sandmerit:
It creates a balance between leadership expectations and worker output.
Instead of:
- Leaders pushing targets without clarity
- Workers feeling pressured without understanding
KPI provided a shared performance language. Everyone understood what success looked like, how it was measured, and why it mattered.
This alignment was a key factor behind Phong Kieu’s productivity and revenue growth.
KPI, Motivation, and Cultural Transformation on the Factory Floor
Many factory owners worry that KPI systems will increase pressure and resistance among workers. Phong Kieu’s experience proved the opposite.
Awareness of Results Builds Ownership
With KPI in place, employees could clearly see:
- Their individual targets
- Their actual performance results
- The progress they were making
This visibility created ownership. Employees no longer waited for instructions—they actively monitored their own performance.
Motivation Through Clarity, Not Control
Chi Nguyen explained that when workers know:
- What is expected of them
- How to achieve their targets
- How their contribution affects the company
they feel more hopeful and motivated. This clarity led to:
- Higher morale
- Better teamwork
- A happier working environment
This positive culture change directly supported the 50% increase in productivity achieved after one year.
Measurable Results: 50% Productivity Growth and 20% Revenue Increase
The effectiveness of sandmerit is best illustrated by hard numbers.
50% Improvement in Factory Productivity
After one year of KPI implementation:
- Output per worker increased significantly
- Processes became more disciplined
- Daily execution improved across departments
Importantly, this improvement did not come from heavy capital investment, but from better people management through a Performance Management System.
20% Growth in Sales Revenue
Higher productivity quickly translated into business results:
- Faster production cycles
- More reliable delivery
- Improved customer satisfaction
As a result, Phong Kieu recorded a 20% increase in sales revenue, proving that KPI impacts not only internal efficiency but also top-line growth.
Simplicity and Technology: Making KPI Practical in Manufacturing
One key reason for Phong Kieu’s success was keeping KPI simple and practical.
Simple KPI, Powerful Technology
Chi Nguyen advises other Vietnamese businesses:
- Do not overcomplicate KPI design
- Use technology to make KPI easy to track
She finds sandmerit highly convenient because it allows her to:
- Monitor worker performance from anywhere
- Access data via laptop or iPhone
- Stay connected even when off-site
This simplicity ensures KPI adoption is sustainable, not burdensome.
sandmerit KPI Across Countries and Cultures
A critical insight from Phong Kieu’s experience is that:
👉 sandmerit KPI is not limited to Malaysia.
Despite differences in:
- Language
- Culture
- Management style
The sandmerit Performance Management System worked effectively in Vietnam’s manufacturing environment.
This demonstrates that:
- KPI principles are universal
- Fairness, clarity, and transparency transcend culture
- A well-designed system can unify teams across borders
sandmerit has proven its ability to support businesses in different countries, making it a truly regional solution.
The Expertise Behind sandmerit: Why Wilson Ten Makes the Difference
The success of sandmerit across industries and countries is closely linked to its founder, Wilson Ten, widely known as Malaysia’s KPI King.
Wilson Ten’s Background and Authority
Wilson Ten brings:
- 23 years of hands-on experience focused exclusively on KPI and performance management
- Extensive work with manufacturing companies, SMEs, and multinational corporations
- Implementation experience across Malaysia, Vietnam, Thailand, Singapore, and Southeast Asia
- Leadership as Chairman of the Professional Committee of International KPI Standards
Unlike many consultants, Wilson emphasizes real implementation over theory. He ensures KPI systems:
- Align with business strategy
- Are understood by employees at all levels
- Deliver measurable results in real operational environments
This practical, results-driven approach is why sandmerit consistently produces outcomes like Phong Kieu’s 50% productivity improvement and 20% revenue growth.
Watch the Full Phong Kieu Vietnam Testimonial
Hear directly from Chi Nguyen, CEO of Phong Kieu Vietnam, on how KPI transformed productivity, motivation, and business growth:
🎥 Watch the full testimonial video:
👉 https://youtu.be/PLaWuDmGzkk
Conclusion: Performance Management System as a Manufacturing Growth Engine
Phong Kieu Vietnam’s journey sends a clear message to manufacturers worldwide:
A properly implemented Performance Management System, powered by KPI, can:
- Increase productivity by 50%
- Grow revenue by 20%
- Align leadership and workers
- Build motivation and positive culture
- Work across different countries and cultures
sandmerit is more than a KPI tool. It is a business strategy Performance Management System designed to unlock the full potential of people in manufacturing environments.
As Phong Kieu has proven, when performance is clear, measurable, and fair—Productivity rises, people become more engaged, and businesses grow stronger.
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