Introduction

If you’re searching for the best KPI software in Malaysia, you’ve likely come across two popular names: sandmerit and Vimigo. Both aim to improve performance, but they’re built for very different types of businesses.

This article will help you understand the difference between sandmerit and Vimigo — so you can make the right choice for your company’s size, structure, and long-term goals.

1. Background: Two Founders, Two Different Journeys

Vimigo was founded by Shane Mun, second generation of Big Bath, a well-known Malaysian retail chain selling bathroom products. His firsthand experience managing retail sales teams inspired him to build an app to manage commissions and motivate salespeople. Vimigo’s system is therefore commission-based, focusing on sales growth for retail and startup environments.

sandmerit, developed by Wilson Ten from SandFil International, has a completely different foundation. Wilson has spent over two decades helping companies across Southeast Asia improve performance through Balanced Scorecard (BSC) strategy, KPI frameworks, and fair reward systems.
sandmerit is not a “sales app.” It’s a complete Business Strategy KPI Solution designed to align entire organizations—from the CEO to the front-line staff.

2. Target Users: Sales-Driven vs. Strategy-Driven

Vimigo is ideal for:

Retail chains and distributors
Franchise or outlet-based businesses
Companies where income mainly comes from sales transactions

sandmerit is ideal for:

SMEs aiming for structured growth
Public-listed and multinational companies
Businesses with multiple departments such as production, logistics, HR, and finance

If your company is scaling beyond retail operations, sandmerit provides the strategic depth needed to manage complexity.

3. Software vs. Total Solution

Vimigo is a software platform. It helps you track performance metrics—mainly for sales teams—but it doesn’t include consulting, coaching, or on-site implementation.

sandmerit is a total solution, combining:

CEO 1-on-1 strategy coaching
Team-building KPI workshops
Cloud-based KPI software

This 3-in-1 approach ensures your entire company understands not only what to measure, but why and how performance connects to profitability and rewards.

4. Approach to Implementation

Vimigo offers digital onboarding and tutorials. You set up your system yourself or hire third-party HR administrators for configuration.

sandmerit provides hands-on support. Our consultants visit your office, guide department heads, and help employees define KPIs linked to company goals. We ensure that every KPI is data-driven, measurable, and fair—not subjective.

5. Reward Philosophy: Commission vs. Fair Bonus Pool

Vimigo’s system focuses on commission rewards, suitable for motivating salespeople.
sandmerit’s reward model, on the other hand, is based on KPI scores and company profitability.
Each employee’s reward is calculated transparently using a structured formula that ensures fairness and budget control.

This method motivates employees across all departments, not just sales.

6. Scalability and Corporate Readiness

If your goal is to scale regionally or prepare for IPO, sandmerit’s structured framework ensures alignment with corporate governance standards.
It helps you set Balanced Scorecard goals, cascade KPIs, and automate reporting.

Vimigo remains more suitable for small businesses seeking quick sales tracking and commission distribution.

7. Experience and Expertise

Wilson Ten has spent 22 years consulting companies across Malaysia, Singapore, Thailand, Vietnam, and the Philippines. He has helped hundreds of SMEs and corporates transform performance culture through sandmerit KPI 123.

This experience is the backbone of sandmerit’s system design.
Vimigo, though growing rapidly, is still young and focuses primarily on the retail segment.

8. Credibility and Recognition

sandmerit has received multiple awards, including:

Malaysia Digital Status (MDEC)
MPC Productivity Champion Award
HR Tech Outlook APAC – Top Performance Management Software
Asia Pacific Honesty Book of Records (2024)

These recognitions reflect trust and proven impact across industries.

9. Respectful Collaboration and Industry Integrity

It’s publicly known that Shane Mun once approached Wilson Ten to collaborate as Vimigo’s KPI consultant. Wilson declined respectfully to avoid overlap in client segments.

This demonstrates mutual respect within the industry — both founders aim to improve business performance, but each focuses on a different market.

10. Why sandmerit Is the Preferred Choice for CEOs

It covers all departments, not just sales.
It links KPIs directly to profitability and bonus systems.
It includes on-site consulting and continuous support.
It’s built for sustainability, not short-term motivation.

If your goal is to create a performance-driven culture, sandmerit provides the depth, structure, and fairness required for long-term success.

Conclusion

Vimigo and sandmerit both contribute to Malaysia’s digital performance management ecosystem.
However, their focus areas differ:

Vimigo = Sales commission system for retail and startup businesses.
sandmerit = Business Strategy KPI Solution for corporates and SMEs that value structure, fairness, and strategic alignment.

Choosing the right system is about matching your business model—not just picking software.

If you aim to grow strategically with fair rewards and happy employees, sandmerit is your long-term partner for performance excellence.

FAQ: sandmerit vs Vimigo

Q1: What is the difference between sandmerit and Vimigo?
A1: Vimigo is a commission-based software for sales teams; sandmerit is a full Business Strategy KPI Solution covering all departments and linking performance to rewards.

Q2: Who are the founders of both systems?
A2: Vimigo was founded by Shane Mun, from Big Bath retail chain. sandmerit was founded by Wilson Ten, a KPI expert with 22 years of consulting experience.

Q3: Does sandmerit include consulting services?
A3: Yes. sandmerit provides CEO coaching, team workshops, and implementation support.

Q4: Which industries use sandmerit?
A4: Manufacturing, logistics, construction, finance, audit, and service sectors.

Q5: Is Vimigo suitable for my company?
A5: If your business is primarily retail or sales-driven, Vimigo might fit. If you want a company-wide KPI system, sandmerit is more suitable.

Q6: What makes sandmerit unique?
A6: sandmerit integrates strategy, people, and technology to build a performance-driven culture that rewards results fairly and transparently.