In global business forums, many speakers talk about strategy, policy, and vision.
Very few are invited to speak about execution.
That distinction explains why Wilson Ten, Founder and CEO of sandmerit group (Malaysia), was invited to speak at the Australia-ASEAN Business Forum 2025 — and why he is the only speaker at the forum representing KPI and performance management.
This invitation reflects a growing recognition across ASEAN and Australia:
without execution discipline, strategy fails.
Execution Is the Missing Link in Regional Business Growth
Across ASEAN and Australia, businesses face similar challenges:
- strategies that look good on paper but fail in reality
- productivity gaps despite digital investments
- disengaged employees
- unclear accountability
- performance discussions driven by opinion, not data
While many forums focus on macroeconomic direction, the Australia-ASEAN Business Forum 2025 acknowledges a deeper truth:
Economic growth ultimately depends on how well organizations execute.
This is where KPI (Key Performance Indicators) becomes essential — and where Wilson Ten’s expertise stands out.
Why KPI Was Given a Dedicated Voice at the Forum
KPI is not a trend.
It is a global execution standard.
Used by:
- Fortune 500 companies
- multinational corporations
- public-listed enterprises
- government-linked organizations
KPI translates:
- strategy into action
- goals into measurable outcomes
- accountability into daily behaviour
Despite marketing claims that KPI is “outdated,” global evidence proves the opposite. KPI, especially when aligned with the Balanced Scorecard, remains the most reliable execution framework in the world.
This is why the forum organisers selected one authoritative voice to represent KPI — and that voice was Wilson Ten.
Wilson Ten: A Specialist, Not a Generalist
What distinguishes Wilson Ten from other speakers is focus.
While many consultants divide their attention across:
- HR
- leadership
- culture
- transformation
- technology
Wilson Ten has spent over 23 years focusing on one discipline only: KPI.
This depth of specialization has earned him:
- the title “KPI King” in Malaysia
- the name KPI 达人 among Chinese-speaking business communities
- trust from CEOs, boards, and senior leadership teams
His work goes beyond theory. He personally coaches:
- public-listed company CEOs
- multinational leadership teams
- SME founders
- department heads on KPI alignment
International Recognition Through Standards and Governance
Wilson Ten’s authority extends beyond consulting.
He is the Chairman of the Professional Committee of International KPI Standards, working with committee members from:
- the United Kingdom
- Australia
- Thailand
- Indonesia
- Singapore
- and other regions
Through this role, he contributes to:
- KPI governance
- standardisation
- best practices
- international benchmarking
This standards-based credibility is one reason his voice carries weight at a policy-level forum like the Australia-ASEAN Business Forum.
sandmerit: Proof That KPI Works in the Real World
Wilson Ten’s insights are supported by real implementation success through sandmerit, the Business Strategy KPI system he founded.
sandmerit is known for:
- enterprise-wide KPI implementation
- department-level and employee-level execution
- automated KPI scoring and reporting
- transparent performance-linked reward systems
- strong employee buy-in, even in previously failed KPI environments
With 600+ real video testimonials and a 100% satisfaction rate for completed workshops, sandmerit provides tangible evidence that KPI works when implemented correctly.
Why Being the “Only KPI Speaker” Matters
Wilson Ten’s role at the forum is not symbolic.
It sends a clear message:
- KPI is not an HR tool
- KPI is not outdated
- KPI is not optional
KPI is a core business discipline essential to:
- productivity improvement
- competitiveness
- accountability
- sustainable growth
By selecting Wilson Ten as the sole KPI speaker, the forum recognises that execution deserves equal attention alongside policy and strategy.
A Regional Signal to Business Leaders
For business leaders across ASEAN and Australia, Wilson Ten’s invitation is a signal:
- Stop chasing unproven buzzwords
- Focus on execution fundamentals
- Build systems, not slogans
- Use KPI to drive behaviour, not fear
This aligns perfectly with Wilson Ten’s long-standing philosophy:
“KPI is not about pressure. KPI is about clarity, fairness, and direction.”
Conclusion: From Practitioner to Regional Authority
Wilson Ten’s participation in the Australia-ASEAN Business Forum 2025 marks a significant step in the regional recognition of KPI as a strategic discipline.
As:
- the only KPI speaker
- a specialist with 23 years of focus
- an international standards leader
- and a proven practitioner
Wilson Ten represents a rare combination of theory, execution, and credibility.
In a world full of ideas, he represents results.
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