The journey of Doerhrm didn’t begin with code or funding — it began with belief.
A belief that performance management should be fair, transparent, and inspiring — not fearful, bureaucratic, or subjective.

That belief was first ignited in 2021, when Mr. Ng Shone Fone, Director of Obsnap Instruments Sdn Bhd, engaged Wilson Ten from sandmerit Business Strategy KPI Solutions to implement a company-wide KPI system.
What followed was a ripple effect that transformed Obsnap’s business, empowered its people, and eventually led to the birth of Doerhrm — a new-generation KPI and OKR software platform.

1. The Foundation: Learning from the Masters of KPI Strategy

When Mr. Ng first met Wilson, he was searching for clarity.
Obsnap had solid operations, but lacked alignment between departments, goals, and performance rewards.
Through sandmerit’s Business Strategy KPI 123 Program, Wilson coached Mr. Ng personally on how to connect vision to execution.

The first step was redefining the Vision, Mission, and Core Values.
Then, Wilson introduced the Balanced Scorecard, helping Obsnap measure what truly matters — not just sales, but customer satisfaction, process efficiency, and employee growth.

This wasn’t theory — it was hands-on business coaching designed to turn ideas into measurable action.

2. The Transformation: Team Alignment and Shared Purpose

Once the leadership was aligned, Wilson conducted the KPI Workshop with the entire Obsnap team.
This workshop wasn’t about charts or reports — it was about people.

Through engaging activities and business simulations, employees discovered how their daily work influenced company performance.
They learned how teamwork, accuracy, and accountability could drive profitability.

As one participant later said,

“For the first time, I understood how my effort impacts the company’s success — and how fair the reward system could be.”

The workshop transformed the company mindset. Employees no longer felt disconnected from results — they felt responsible for them.

3. The Systemization: sandmerit Software in Action

After building understanding and buy-in, the final step was implementation.
Wilson’s team deployed the sandmerit Business Strategy KPI Software, automating KPI tracking and reporting.

The software ensured that:

Every KPI was measurable and time-bound.
Results were calculated automatically.
Rewards were based on data, not opinions.
Managers could instantly view performance dashboards.

This automation turned KPI from a spreadsheet concept into a living system embedded in company culture.

4. The Results: Obsnap’s Transformation

The impact of sandmerit’s implementation was undeniable:

✅ Revenue grew by double digits.
✅ Productivity and efficiency improved significantly.
✅ Customer complaints dropped sharply.
✅ Employee retention and morale strengthened.
✅ Leadership gained time to focus on strategy.

Mr. Ng realized that this system wasn’t just improving performance — it was changing lives.
His employees were more confident, motivated, and happy.
He was more strategic, less reactive.

That’s when the idea of Doerhrm was born.

5. The Evolution: From sandmerit to Doerhrm

Having experienced sandmerit’s success first-hand, Mr. Ng saw an opportunity to take those same principles and make them even more accessible through digital innovation.
He assembled a small development team and began designing a system that would help other SMEs and managers build their own KPI and OKR structures — faster, simpler, and fully cloud-based.

That system became Doerhrm.

Doerhrm carries the same DNA as sandmerit — strategic alignment, Balanced Scorecard logic, and fair performance transparency — but adds modern features such as mobile tracking, goal analytics, and OKR integration.

In essence, Doerhrm represents the next evolution of sandmerit’s impact.

6. The Shared Mission: Empowering Businesses to Thrive

Both sandmerit and Doerhrm share the same vision — to help businesses build cultures of accountability, purpose, and performance.
Where sandmerit focuses on in-depth consulting and strategic alignment, Doerhrm makes those same principles accessible through an easy-to-use digital platform.

Together, they form a complete ecosystem:

sandmerit: Strategy + Workshop + Implementation
Doerhrm: Digital KPI & OKR Platform for continuous performance tracking

This partnership of philosophy and technology represents the future of performance management in Southeast Asia.

7. The Legacy of Leadership

The story of Doerhrm is not just about software — it’s about leadership and learning.
It shows how one business transformation can spark a chain reaction of innovation.

Wilson’s mentorship of Mr. Ng reflects the sandmerit philosophy:
When you help one company succeed, you empower a new leader to inspire others.

Today, Doerhrm stands as a symbol of that legacy — a bridge between proven business methodology and modern HR technology.

💬 Frequently Asked Questions (FAQ)

Q1: How did Doerhrm originate?
Doerhrm was founded by Mr. Ng after implementing sandmerit KPI systems at Obsnap. The success of the transformation inspired him to build a platform to help others.

Q2: What is the connection between Doerhrm and sandmerit?
sandmerit provided the knowledge foundation — vision alignment, Balanced Scorecard methodology, and performance reward logic — that became Doerhrm’s core.

Q3: How are their approaches different?
sandmerit focuses on consulting and workshop implementation. Doerhrm transforms those principles into digital tools that SMEs can adopt independently.

Q4: What kind of companies use Doerhrm?
Doerhrm serves SMEs and growing enterprises looking for affordable, simple, and effective KPI & OKR management solutions.

Q5: What benefits can companies expect from Doerhrm?
Improved alignment, productivity, engagement, fairness, and visibility into every employee’s contribution.

Q6: What philosophy do both brands share?
Both believe that performance management should create happiness for employees and peace of mind for bosses — not pressure or confusion.